The HR Freelancers LinkedIn for Business Programme is combination of online group masterclasses and 1:1 mentoring for HR  Freelancers and Independent HR Consultants who want to use LinkedIn to find clients. The programme starts on 16th September 2019 – booking is open until 10am on Monday 23rd September whch is just before the first group training works.

The programme will focus on the following areas – all of which are vital elements of building a successful Freelancing or Consultancy business.

  • Identifying your specific target market (Hint – if you are going with ‘Anyone who employs people’ or ‘A small or medium sized business that doesn’t have in-house HR’ then you are saying the same thing as 95% of Consultants and Freelancers so you definitely need to be checking out this programme!)
  • Understanding specifically clients will pay you for.
  • Getting the attention of Businesses who are in the market for the services you provide so that they get in contact with you.
  • Creating a marketing message that will stand out to your target market.
  • Positioning yourself for success within a crowded marketplace.

We focus on LinkedIn primarily because it is is a phenomenal resource for anyone in the HR Consultancy and Freelance sector but there are a LOT of HR Consultants on there.  The LinkedIn for Business programme will show you how to use LinkedIn to position your business so potential clients can find you and you can start generating in-bound enquiries

This programme is about information AND implementation.  If information was all that you needed then you would already be achieving your goals because let’s face it – there’s no shortage of information.  This programme is about supporting you to achieve real transformation in the results you are getting from your business activity.

So you will get access to me (the real me – not a pre recorded version) and my knowledge and expertise for a fraction of the cost of one of my 1 to 1 mentoring programmes.

Why does that matter to you?

  • I have been successfully training HR Freelancers and Independent HR Consultants in how to use LinkedIn as a lead generation tool for over 3 years.
  • My background is in HR and I had a successful HR Consultancy Business so I know your reservations and concerns about using social media at all as a business building tool and I can help you to overcome them.
  • I use LinkedIn every single day and I know it really well. I live and breathe everything I will be teaching you every day for my own business. I get inbound enquiries and new clients from it every single month and since October 2016 it has been by far my main source of leads and clients, and as a result my business (and income) has grown by over 400%.

I know you see people every day telling you how brilliant LinkedIn is for their business and how frustrating it feels that you don’t seem to have been let in on the big secret of how it’s all supposed to work.  Honestly – there’s no big secret – you just need a strategy, focus and to be consistent with your activity.  It doesn’t take hours of your time – it is a lot less time consuming (and a lot less expensive) than business networking and it’s also a lot more targeted – you don’t have to hope you’ll make a good connection – you can decide exactly who you want to connect with and go out and find them.

Who is it for?

It shouldn’t come as a huge surprise to hear that the programme is for anyone who has – or is intending to start – a HR Freelancing or Consultancy Business.

This is for you if you know that there is a vast ideal audience of potential clients to be found  but at the moment you do not have a clear strategy in place to find them, connect with them, build on the relationship after connection and ultimately turn awareness into paid business.

If you aren’t getting regular paid client work from your current LinkedIn and Business building activity and you are committed to do what you need to do to change that then this is the programme for you.

 

Here’s how it works

The LinkedIn for Business programme is run completely online so it doesn’t matter where you are based.

There are 4 x 60 – 90 minute group Masterclasses each one covering a key area of LinkedIn for Business.

Each masterclass will be run live and then the replay will be available for 12 months after the end of the programme for you to watch and re-watch as often as you want to.

There are 3 x 45 minute 1:1 individual mentoring sessions during the programme (these are run on zoom) – these sessions can be individually tailored to help you to achieve your business goals so they may extend beyond your LinkedIn activity.

There will be a private Facebook group set up for participants in the programme where you can network and support each other and also get advice and support from me throughout the duration of the programme.

What will we cover in the Masterclasses?

If you have been to one of my webinars then you will know that my sessions are very interactive – I like them to be fun as well as informative, I encourage questions and have been known to go off topic every now and then – this is no formal, rigid process where I talk and you take notes – it’s important to me to really get to know the people I work with.

Masterclass 1 – An Introduction to using LinkedIn to find HR Consultancy and Freelance Clients

  • Targeted Marketing – what is it and how can you use it to find Consultancy Clients?
  • The key areas of your LinkedIn Profile and how to optimize them to attract clients
  • An introduction to the LinkedIn Search tools and how to use them to grow a highly targeted network.
  • An overview of the Client Journey from initial awareness to signing on as a Client (If you feel like you don’t get how LinkedIn works as a Client Attraction Tool then this is going to explain everything).

Masterclass 2 – Your LinkedIn Audience

  • Defining your position in the Market – this is the key part of the entire process
  • Creating a Magnetic Headline
  • Writing a Client attraction summary
  • Optimizing your profile

Masterclass 3 – Your LinkedIn Network (Hint: – ‘Employers’ is not going to be specific enough!)

  • Understanding the connection levels
  • The importance of 500+ connections
  • How to use the LinkedIn Search tools to find exactly the right people to connect to (the Consultants on my Coaching programmes regularly tell me that just this one piece is worth the cost of the entire programme to them).
  • Personalised messages.

Masterclass 4 – Your LinkedIn for Business Message

  • Writing articles
  • Using Posts strategically
  • Generating ideas for what to post that will engage your target audience
  • Understanding the key elements of a really good post
  • Creating your personalised daily LinkedIn routine

 

The HR Freelancers LinkedIn for Business programme is currently closed for booking and will be open again in 2020.  

 

I had been using LinkedIn for a few months, but I was getting frustrated at my lack of progress and I wasn’t sure what to do. Then I saw Tracey’s Masterclass, and that seemed to have all the answers. I’m glad I signed up – all the information is practical and relevant and highly focused on generating business in my sector. Tracey covered loads of ground and kept me focused on my target client and key message. I was able to refine my approach and just tweaking it made all the difference. I won a large contract recently from a client who found me on LinkedIn – so it clearly works!” Catherine Dudmesh

Coach, Facilitator & Founder, The Strengths People

I recently attended Tracey’s online Masterclass and cant speak highly enough of the programme. It was delivered in bite sized chunks and was very informative and relevant in terms of the content covered. What particularly made it so enjoyable, was Tracey’s style. It’s engaging informative and fun, Tracey takes the time to ensure that all those attending are up to speed and comfortable with what they are doing. And questions are positively encouraged. If you want to know more about how you can use LinkedIn to build an online profile and attract clients this programme is an absolute must. Colin Lock

Managing Director, Mdina International Ltd

I would highly recommend Tracey’s masterclass series, well worthwhile the investment. I was interested in developing my business further in the region I’m living in and I’m already seeing results. I’ve been really impressed with the design of the programme and how it builds your confidence. One session builds on another and the result is a sustainable, results focused action plan. Tracey has a lot of expertise and is able to share this with the right balance of support and challenge. Although my masterclass series has finished I intend to continue working with Tracey one-on-one to help me keep on track. Anne Painter

Director, Green Tara Consulting Ltd

I have done online programmes before but this was the best by far! The live sessions made me turn up each week which meant i made progress (unlike other online programmes i have signed up for but never completed). I found the session on specific searches most useful. At the start of the programme I had 225 random connections and by the end I had just over 1,000 very specific connections to my niche target market. I found the session on what to post challenging but the group and Tracey were very supportive and I feel much more confident with this now after achieving over 3000 views for 1 of my posts! I would highly recommend this programme to anyone who likes learning in a supportive group atmosphere and who wants to learn how to use LinkedIn to engage with their target market”. Lucy Pitfield

HR Consultant, Lucy Pitfield